Sonos Gorillaz Spirit House • Lab at EVENTtech 2018

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On Tuesday, Nov. 13th at Event Marketer’s EVENTtech 2018 at the Paris in Las Vegas, Pro-Ject’s own Joe Lucchese will speak about the team’s experience producing the Sonos Gorillaz Spirit House activation. Joe will be joined by Andy McGrath VP, Marketing Services at Cornerstone and The FADER — our partners in this project. More about the Lab itself can be found below.

“It’s one thing to cram the hottest technology into your event experiences for technology’s sake. It’s another to strategically integrate technology that satisfies your KPIs and that in keeping with the overall brand messaging. In this session, go inside the award-winning, international SONOS Gorillaz Spirit House, a partnership between a brand and a band that offered consumers an immersive experience that weaved music and technology together.”

- Event Marketer

The full programming calendar can be viewed at eventtech.eventmarketer.com.