Our agency focuses on experiential marketing, sponsorship consulting and developing proprietary events.
 
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Consulting

Sponsorship • Entertainment Properties • Strategic Partnerships

Culture Marketing • Festival Specialists • Influencers + Bands & DJs

 

 

spring awakening music festival

One of the largest electronic dance music festivals in North America, Chicago’s Spring Awakening Music Festival spans 3-days with over 110,000 attendees. This massive festival footprint features sprawling stages with the largest touring dance DJs in the world.

massive midwest dance festival

Through multi-year brand deals and expanded sponsorship categories, we were able to increase sponsorship revenue 200% in a four year period. We also developed a new revenue vertical through experiential marketing offerings and festival production partnerships.

spring awakening 2018

spring awakening 2017

 

 

MAMBY on the beach music festival

Chicago’s only beachside multi-genre summer music festival yields an experience unlike anything else in the city. 4 stages, 60+ acts, 30,000 attendees over 2 days.

multi-genre beach festival

Through multi-year brand deals and expanded sponsorship categories, we were able to increase sponsorship revenue 200% in a four year period. We also developed a new revenue vertical through experiential marketing offerings and festival production partnerships.

Mamby on the Beach 2018

Mamby on the Beach 2017

 

 

big buck hunter world championships

Each year, Big Buck World Championship brings top players and fans together for an unforgettable celebration of all things Big Buck. It begins with Online Qualifying Tournaments, available on participating Big Buck HD games across the United States, Australia, and Canada. At the end of qualification, 64 players will be invited to the World Championship and 32 players will be invited to the Ladies Tournament.

global e-sports tournament

By incorporating core digital and social capabilities of the Big Buck Hunter game into the World Championship sponsorship package, we were able to increase sponsorship revenue by 300% from 2013 - 2016. Player participation increased by 45% during this time period due in large part to increased visibility of the tournament live stream which garnered over 500,000 views.

big buck world championship 2013 in chicago

Big buck world championship 2014 in minneapolis

 

 

negra modelo

Festival sponsorship negotiation and strategy

Pro-Ject presented Negra Modelo with over 50+ food focused festivals based on activation goals, sampling objectives and key markets. 12 festivals were selected in markets like Chicago, Los Angeles, Denver, Dallas, San Diego, Phoenix, Sacramento, Washington DC, New York City, San Francisco, Nashville and Austin. The food focused festivals highlighted Negra Modelo as the perfect food pairing alongside side Frontera chips, dips and salsas inspired by Chef Rick Bayless.

 

 

daylight disco

Daylight Disco, an event series at Virgin Hotel Chicago’s Cerise Rooftop Bar and Nightclub. Set to the backdrop of the iconic Chicago skyline, the ten Saturday takeovers featured Monaco Cocktails and EFFEN Vodka mixed drinks, with performances by international DJs including The Knocks, Neon Indian, Nancy Wang (LCD Soundsystem), Bakermat and more.

 

daylight disco with neon indian

daylight disco with the knocks