Our agency focuses on experiential marketing, sponsorship consulting and developing proprietary events.
 
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EXPERIENTIAL

Production Innovation • Experiential Design • Brand Strategy

Activation IdeatioN • Fabrication • Technical Direction • Event Design

 

 

SONOS GORILLAZ SPIRIT HOUSe

New York • Berlin • Amsterdam • Shanghai

Best Consumer Environment • Bronze Winner, Event Marketer’s EventTech Awards 2017


global activation

At The Spirit House, a collaboration between Gorillaz and Sonos, fans can interact with the virtual band's world IRL while listening to tracks from their upcoming album, Humanz.” - Mashable

international Recap Video

Activation consisted of one press & media day and three consumer focused days in both New York and Berlin. Amsterdam and Shanghai activation consisted of just one day. Avg. of 650+ guests per day in all four markets.

Pro-Ject & stoptime Live documentary

Building multiple activation sets simultaneously in cities an ocean apart was no easy task. Check out this mini-documentary about how Pro-Ject and our partners produced Brooklyn and Berlin back-to-back weekends.

 

 

Budweiser Beer Garage at sxsw

Austin, TX

Best Single Use of Technology (B2B) • Gold Winner, Event Marketer’s EventTech Awards 2016

IMMERSIVE EXPERIENCE recap

“Top 5 Experiential Marketing Events at SXSW Interactive in 2016” - AdWeek

4d budeweiser brewery tour recap

After SXSW, Pro-Ject scaled the award winning Budweiser VR 4D Brewery Tour into a mobile activation with touring capabilities to be used in multiple markets around the world. This 4D VR experience was produced in New York, Los Angeles and London.

production build TIME-LAPSE

  • 4,000+ SXSWi Attendees visited the experience

  • 3,000+ SXSWi Attendees experienced 4D Budweiser Brewery Tour

  • Generated 15+ Million social and traditional media impressions


michelob ultra at samcom 2018

New Orleans, LA

10,600 sq ft trade show environment

“AB InBev leveraged experiential to transform what could have been a typical sales conference into a memorable experience.”

- Event Marketer

RECAP VIDEO

The 10,600 SQ FT Michelob Ultra Immersion took wholesalers on a journey through Michelob’s newest innovations, brand passion pillars, and iconic Michelob Ultra. The beacon of the immersion zone was the installation of 25FT projection walls that featured customized content highlighting Michelob Ultra’s passion pillars, including running, golf, surf, and fitness programming.

Multi-date build timelapse

Incorporated into the space were fitness themed interactive games, a premium tasting experience to sample the latest products, resistance beer taps, a “touch tank” of collaborative partnerships and on premise marketing materials galore.

 

 

Shedd aquarium

Underwater beauty Murals

Street Art Program • Chicago, IL

In partnership with Ava-Grey Designs

Underwater beauty murals recap video

"Painting beauty near you! This summer, we worked with five local artists to spread beauty worth saving across Chicago, inspired by our new special exhibit Underwater Beauty. Check out their artistic process, and check out the murals around the city!" — Shedd Aquarium

 

Locations:

  • Englewood: Reef Fishes

  • Bronzeville: Kaleidoscope

  • Edgewater: Moon Jellies

  • Forest Park: Mantis Shrimp

  • Logan Square: Sea Nettles

Find all 5 murals via Shedd Aquarium’s Interactive Map.

 

 

MONACO VODKA & Cocktails

Spring Awakening Music Festival • Mamby On The Beach • Whiskey & Spirits Festival • MO POP Festival • Goldroom’s High Seas Boat Tour • Festival Cubano • North Coast Music Festival • Dancefestopia • Lost Lands • All Day I Dream • Roots N Blues N BBQ

Monaco Day club touring activation

The brand has been growing very fast and this is a key pillar of our brand-building activity,” said Don Deubler, CEO and co-founder of Atomic Brands.” — Chicago Tribune

GoldROOM Boat party with Monaco Cocktails

Monaco Cocktails also partnered with multiple sold-out concerts at Chicago’s Navy Pier, aboard the Anita Dee with DJ Goldroom and several spirits festivals. Additionally Monaco supported dozens and dozens of influencer/culturally driven based events ranging from album release parties, photo exhibitions, rooftop parties, music videos, YouTuber content and limited shoe releases.

Monaco cocktails at lost lands 2018

The Monaco Day Club toured to eight festivals throughout the 2018 summer season, distributing tens of thousands of samples and selling a quarter million cans across 25+ summer events. We also launched MonacoMoments.com to photo recap this incredible summer. Look out for the Monaco Day Clubs bigger and better return in 2019-2020.

 

 

Bud light lime

Sunset Music Festival

Tampa, FL

custom tent build • main stage ball drop • premium vip viewing

Bud Light Lime provided relief from the scorching Tampa sun with the Bud Light Lime Chill House at Sunset Music Festival. The “chilled” tent featured pop-up DJ sets from main stage talent, Bud Light Lime popsicles, sandbox lounge areas and Bud Light Lime point of sale opportunities. The night ended with a branded, lime green ball drop into a crowd of 10,000 fest goers during the headlining set. 250 giant light up LED beach balls were released into the crowd just after sun down for a Bud Light Lime branded moment.

recap video

 

 

okcupid

Chicago • San Francisco • New York City

Spanning across three festivals and three markets, Pro-Ject ideated and fabricated festival specific activations for attendees to experience OkCupid’s award-winning DTF campaign IRL.

outside lands Music festival 2018

Are you DTF? Down to Feel Fabulous at Outside Lands Music Festival in San Francisco, CA.

pitchfork Music Festival 2017 + 2018

octfest Beer & Music Festival 2017 + 2018

Drink Beer, find your match with okcupid at Ocfest Beer and Music Festival, Brooklyn NY and Governor’s Island.